The Advanced Strategic Management in Healthcare course is a comprehensive, 50-hour online training program designed to equip healthcare professionals, leaders, and strategic decision-makers with the tools, frameworks, and real-world insights necessary to lead, develop, and execute effective strategies in the dynamic and complex healthcare sector. The course bridges theory and practice, using global case studies, interactive tools, and strategic thinking exercises tailored to the healthcare context.

The participants will explore the foundations of strategic management and progress toward advanced techniques, including environment analysis (PESTLE, Porter's Five Forces), strategic planning, evaluation and control, business model innovation, and healthcare-specific strategies such as value-based care, clinical governance, and resilience in high-reliability organizations (HROs).

This course has a mixed medium of instruction in both Arabic and English Languages.

COURSE OUTLINE:
This course provides a comprehensive understanding on Advanced Strategic Management in Healthcare with the following topics:

• Topic I: Introduction to Strategic Management in Healthcare
  • Definitions and key concepts
  • Strategic levels: Corporate, Business, Functional
  • Role of strategy in healthcare reform
• Topic II: The VUCA Healthcare Business Environment
  • Global and regional healthcare trends
  • PESTLE Analysis and Porter's Five Forces
  • Task environment and stakeholder mapping
• Topic III: Strategic Thinking and Leadership
  • Strategic leadership traits and styles
  • Thinking strategically in uncertainty
  • The mindset of healthcare leaders
• Topic IV: Vision, Mission, and Core Values
  • Developing and aligning vision/mission
  • Purpose-driven healthcare organizations
  • Linking to culture and engagement
• Topic V: Environmental and Internal Analysis Tools
  • SWOT, VRIO, Value Chain Analysis
  • Competitor benchmarking
  • Strategic fit and gap analysis
• Topic VI: Strategy Formulation Tools and Frameworks
  • Business Model Canvas in healthcare
  • Generic strategies (Porter), SPACE Matrix
  • Grand strategies: growth, stability, retrenchment
• Topic VII: Strategic Planning in Healthcare
  • Setting strategic goals and objectives
  • Linking SWOT to strategy options
  • From planning to execution
• Topic VIII: Balanced Scorecard and Strategy Maps
  • Perspectives of the BSC
  • Building a strategy map
  • KPIs, CSFs, and alignment techniques
• Topic IX: Key Performance Indicators (KPIs) and OKRs
  • Creating measurable goals
  • Leading vs lagging indicators
  • Healthcare-specific KPI libraries
• Topic X: Strategy Implementation & Strategic Control
  • Cascading strategy into operations
  • Governance, risk, and compliance (GRC)
  • Monitoring tools and feedback loops
• Topic XI: Change Management and Strategic Agility
  • Change models: Kotter, Lewin, ADKAR
  • Resistance to change in healthcare
  • Building agile strategic plans
• Topic XII: Strategic Financial Management
  • Budgeting and forecasting
  • Cost containment strategies
  • Aligning finance with long-term strategy
• Topic XIII: Healthcare Marketing and HR Strategic Trends
  • Trends in healthcare marketing
  • Talent management and leadership pipelines
  • Employer branding and retention
• Topic XIV: Innovation, Digital Transformation & Value-Based Care
  • Innovation models in healthcare
  • Health IT and digital disruption
  • Value-based healthcare models
• Topic XV: Organizational Excellence and High Reliability (HROs)
  • Excellence frameworks (EFQM, Baldrige)
  • Building resilient organizations
  • Lessons from high-reliability orgs
• Topic XVI: Capstone: Real-World Strategic Case Studies + Integration of SMO & PMO
  • Strategic case presentations
  • Role of SMO & PMO integration
  • Final Project and Feedback

INTENDED LEARNING OBJECTIVES:
Upon successful completion of this course, participants will be able to:

1. Analyze the Healthcare Environment: Critically assess the external and internal factors influencing healthcare organizations using frameworks like PESTLE, Porter's Five Forces, and SWOT analysis.
2. Develop Comprehensive Strategies: Formulate corporate, business, and functional-level strategies, including generic strategies, grand strategies, and a strategy map.
3. Formulate a Strategic Vision: Develop a compelling vision, mission, and core values that align with the organization's strategic direction.
4. Design and Evaluate Business Models: Create and analyze innovative business models using tools like the Business Model Canvas and the Blue Ocean Strategy to achieve differentiation and market leadership.
5. Lead Strategic Implementation and Change: Apply best practices in strategy deployment, change management, and leadership to effectively execute strategic plans.
6. Measure and Control Performance: Utilize performance management tools such as Balanced Scorecards (BSCs), Key Performance Indicators (KPIs), and Objectives and Key Results (OKRs) to monitor progress and ensure strategic alignment.
7. Integrate Key Functions: Understand the crucial role of integrating strategic management with project management, financial management, and human resources to achieve organizational goals.
8. Drive Innovation and Digital Transformation: Strategically leverage innovation and digital technologies to create value, improve efficiency, and enhance patient care.
9. Apply Strategic Thinking to Real-World Challenges: Analyze and propose strategic solutions for complex healthcare scenarios through the application of various strategic frameworks and case studies.

TARGET AUDIENCE:

• Hospital Executive and Senior Managers
• Healthcare strategists and planners
• Quality, performance, and clinical governance leaders
• Healthcare professionals aspiring to leadership roles
• Health economics and policy experts/span>
• PMO/SMO and project managers in healthcare
• HR and marketing managers in healthcare organizations
• Accreditation and compliance officers

COURSE DURATION:

• Total Duration: 50 Hours
• Sessions: 10 Lectures (5 hours each)
• Delivery Mode: Online, Synchronous and Asynchronous Components
• Format: Weekly sessions with case-based discussions, group activities, and tool applications

TEACHING METHODOLOGIES:

• Interactive Lectures: Instructor-led discussions on key strategic management concepts.
• Case Study Analysis: In-depth examination of real-world healthcare strategic challenges and successes. Participants will be required to present their findings and recommendations.
• Practical Exercises and Workshops: Hands-on application of strategic tools and frameworks (e.g., creating a Business Model Canvas, conducting a SWOT analysis).
• Group Discussions: Collaborative problem-solving and peer-to-peer learning.
• Pre-work and Post-work: Readings, videos, and assignments to be completed before and after each lecture to maximize class time.

IMPORTANT INFORMATION ABOUT THE COURSE:

1. After registering for the course, you can access the WhatsApp group join link within the course platform. This group is used for live session updates and communication.
2. All recorded sessions covering the complete course content will be available after each live session, allowing you to study at your convenience.
3. You can retake all quizzes and exams multiple times during your active registration period, providing ample opportunity to reinforce your learning and improve your understanding.
4. Your registration period is valid for SIX (6) MONTHS only, starting from the date of your initial registration.
5. Upon successfully completing the program, you can download your verifiable certificate of completion directly from the website.
6. If you require an extension beyond the six-month registration period, you must CONTACT US to follow the established policy for re-attendance and registration extension.